Maker Compass Studio

Uses for maker videos

When it comes to attracting, engaging and persuading customers to buy your product or service, video is by far the most effective medium. In 2025, Wyzowl reported that 84% of people say a brand’s video convinced them to buy a product or service. By producing just one or two well-produced, informative videos, you have material that can be re-edited, repurposed and reused in many situations and contexts. Here are some of the ways that Maker Compass Studio Videos can be used:

Website Homepage Hero Video: This is often the first and most important impression you make to potential followers and customers. It’s your chance to tell the world who you are, what you make, and why you make it. And do it using the most informative and emotionally compelling medium: video.

Maker Process Videos: Showing your audience how you make things is inherently fascinating and informative. Video is ideal for this kind of storytelling. And by showing the skill and amount of effort involved in making something, you prove the value of the finished item and can justify its price.

Retail Point of Sale, Craft Fairs, Maker Fairs: Makers themselves often sell their work at these events, and they need a way to grab the attention of potential customers, as well as communicate with more than one person at a time. By showing a video that loops continuously on a tablet, makers have a perfect visual narrative to go along with their verbal explanation of their creation process. This helps explain the uniqueness and value of the finished work. One client achieved a 350% sales boost on a single day, compared to the same day the previous week, by integrating tablet storytelling into their sales strategy. Videos are also particularly valuable to makers who cannot demonstrate the making processes in person for practical, safety, or logistical reasons.

Trade Show Booths: In a busy environment where competition for attention is intense, a video allows you and your work to visually stand out through motion and great photography. Also, while you are busy discussing your work with one individual, the video allows several other people to receive your message who you would otherwise not have the time or opportunity to speak to personally.

Individual product videos activated by QR codes: A prospective customer can use their phone to capture a QR code displayed on (or next to) a specific item and see a video about how you made that product, and what makes it special. Because the video plays on a phone, it does not require the maker/retailer to have any video display capability at the retail location. It also creates a website visit for the customer, who can later spend more time learning about the item, or even share the video with others.

Instagram Stories, YouTube Shorts. Facebook Reels and TikTok Videos: Your maker videos can be cut into smaller segments and shared on a wide variety of social platforms. These shortened videos are a great way to let your followers know about your recent, current and upcoming projects, and any new directions you are exploring in your work. In fact, nearly all of our video packages include edited short-form content that can be released every few weeks or months so that you stay top-of-mind with your followers. And putting up fresh video content over a period of time is great for search engine optimization.

YouTube Channel: As a maker, it is of great value to have your own YouTube channel that showcases your work. YouTube is now considered the second largest “search engine” behind Google, because people use it constantly to find things they are interested in. While we're on the subject of search engines, when your main website contains video content, it is far more likely to turn up in top search results compared to sites that don’t contain video.

Personal Journey and Vision Interviews: Your inspirations, passions and stories about what you make can be very compelling to people. They let your audience know why you do what you do, and what you hope to accomplish over time as you evolve as an artist/maker.

Crowdfunding / Pitching / Grant Writing: There is no better way to demonstrate the viability of a project or visualize the reality of something that has been proposed than showing a video of it, or of something like it that you have made before. It is proof of concept and makes it tangible, thereby making it easier to get financial backing or a large order.

Content for bloggers, influencers, reviewers and collectors: Online content creators are constantly looking for (and depending on) new material to share with their followers. When you have beautifully produced videos showcasing your work, these individuals have something of real value to share, which ultimately directs your prospects back to your website and social channels. These videos can also be used by traditional media like television stations or news organizations to highlight and profile local entrepreneurs, or highlight potential gift items during holidays or special occasions.

Show/demonstrate large or unmovable items: If you make large sculptures, artworks that are already in private collections, or items that are too valuable or difficult to transport to a retail or faire environment, video is the perfect way to showcase those items in a way that talking about them cannot. Videos can bring those projects to life with visuals, motion and sound, encouraging your followers and customers to consider hiring you for larger projects.

eMail Marketing content: Whether a maker has an existing group of followers or uses a purchased mailing list, short “teaser” video clips embedded in emails are excellent ways to grab attention, introduce your work, and encourage prospects to read on. When readers click on the teaser video clip which brings them to your site, you can deliver the entire video. This allows you to tell your full story and show a wide range of work, which a text-only email could not effectively deliver.

Product demos and how-to videos: If the items you make are unique, complex or delicate, you can quickly and effectively explain how they can be used, displayed, or cared for properly.

Customer Testimonials: People who own or love your work are the most credible and persuasive allies you have. Let them tell potential customers about you. It’s a great way to showcase not only your actual work, but show how it brings value and beauty into people’s lives.